Scribd Stats: Reading (the numbers) between the lines

November 19, 2010 • in the news

One of the great things about working at a fast-growing web company with amazing engineers is all the cool products we get to develop — products, in some cases, that are truly revolutionary. Today, we’re launching one of those: Scribd Stats. The best part is that it’s completely FREE for anyone who’s uploaded their content to Scribd.

Here’s why Scribd Stats will rock your world, publishers:

Get detailed info about how people are reading your stuff — From your home page, access a private “My Stats” dashboard of information, including which of your docs people are reading and sharing most, how people are finding them, which docs they’re spending the most time on and much more.

No technical know-how necessary — Scribd Stats gives you a ton of data that you simply can’t get anywhere else, presented elegantly and doesn’t require a degree in statistics to understand. It’s like Google Analytics for your documents, but without ever having to add tracking or understand code.

Endless, useful insight — As a marketer myself, I understand the tremendous value in knowing how people are finding my content, where they’re coming from, and which content is fueling the most social activity.  The possibilities — for content programming, user targeting, branding and advertising — are truly endless.

Scribd Stats will be gradually rolled out to 100% of Scribd users over the next few weeks, so don’t panic if you aren’t seeing your “My Stats” tab yet.

Have fun discovering!
Deema Tamimi, Director of Product Marketing (currently reading “The Barefoot Contessa’s How Easy Is That?“)